Customer relationship management (CRM) in the banking.
Customer Relationship Management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime value.Banking sector is a customer-oriented servicewhere the customer is the KEY focus. Research is needed in such sector to understandcustomers’ need and attitude so as to build a long relationship with them.
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Research Paper Commerce A Study on Customer Relationship Management Practices in Banking Sector (with Special Reference to Salem District.
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Description. The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage.
Abstract. The U.S. is the earliest initiator of Customer Relationship Management (CRM). In 1990s, it was introduced into China. The differences of economic background, technical resources, academic traditions, resources and methods result in different approaches to the CRM both at home and abroad.